“Shufi Zu” was founded in 2003 in central Tel Aviv as an alternative hair studio specializing in hair extensions, dreadlocks, braids, hairstyles, and hair accessories.

Since then, thousands of women, teens, and girls have passed through our hands — and into our hearts.

After many years as a creative hub for bold, alternative hair design, we decided to find a way to bring the unique Shufi Zu vibe straight to your home.

So over the past few years, we explored, experimented, took things apart and rebuilt them — until we developed unique methods that allow us to deliver the magic of Shufi Zu directly to you. Now you can do it completely by yourself — quickly, easily, and effortlessly.

Add extensions, braids, and dreadlocks. Adorn your hair with feathers, flowers, and seashells — chic, stylish, and totally DIY.

This is where wild imagination meets loving hands, creating exciting, eclectic collections inspired by both ethnic and modern influences — all coming together into one creation: you.

Our Shufi pieces are carefully handmade with love and locally produced — in yellow and pink.